If you are the owner of a small business, and want to increase the reach of your offerings to more prospective customers, here’s good news. Everyday, more and more small businesses are turning to the Internet to reach new customers, and to expand the outreach of their business offerings. Many small business owners in today’s tough economic climate have published websites to make customers aware of their products and services. If, like them, you have published a website, but need ways to increase your website’s effectiveness, you are not alone. Introduce your visitors with a modal window to help conversion rates on forms or offers.


The intricacies of Internet marketing can be mind-boggling. As with any business strategy, it’s necessary to plan an approach to on-line marketing by first identifying the goals you seek to attain by publishing a website. To make the process easier to digest, below is a simplified framework to help you with the steps needed to develop a web presence which will attract, and keep, buying customers.


Your web marketing strategy should focus your efforts on developing your website to--


1. Be the website customers find through search engine marketing
2. Be the website the customer wants to visit, by informative and interesting content
3. Be the website that offers products or services the customer wants to buy, by showcasing
products and services through attractive merchandising
4. Be the website with sales copy that will encourage the customer to purchase your products
5. Be the website the customer discovers when they have a need for your product or service
through rich key word development
6. Be the website the customer refers others to, via social networking
7. Be the website the customer considers knowledgeable by linking to blogs
8. Be the website the customer is reminded of daily through the use of newsletters
9. Be the website which attracts visitors back to the site with new offers or information through newsletters
10.Keep your business name constantly before the customer by regular newsletters
11.Refer your customer to affiliate marketers which provide profits to your business
through newsletters and site content ads
12.Encourage your customers to investigate affiliate offers through web site content, ads, and links


As you can see, the vast majority of the work in developing a web presence is centered around the product or service offering of your business. Once all the groundwork of setting up the site is completed, your site will continually need to provide customers with new information. This keeps your web offerings from becoming “stale”. To keep a visitor coming back, and possibly making that all-important sale, it is important to keep your content fresh. Offering newsletter subscriptions is the perfect solution. And to offer this, use a modal window to draw attention to your newsletter signup.


If a site visitor views all your web offerings on their first visit and doesn’t buy, they likely will not return to re-investigate or to compare prices. If your content never changes, the consumer will simply proceed to look up another website with similar offerings to yours and possibly purchase from someone else. Your site content may give a consumer the information they need to make an informed purchasing decision, but a competitor may capture the sale because their content was new and exciting to the consumer. This is why the use of newsletters is so important to developing and keeping loyal customers by continually providing fresh content.


Newsletters provide the key to keeping your customers informed of the latest trends, the newest offerings, and the most relevant features of what your website has to offer. So the questions remain, “How do I get customers to sign up to receive my newsletters?” and “What kind of content should my newsletter contain?”


Your content must be helpful. Whatever you are offering, you know your customers better than anyone. Are there questions customers typically ask about your products or services? Write a blog about them. What new advances have been introduced in your industry? Include news articles in your newsletter. People want to stay abreast of the most cutting edge technologies, breaking news, and articles which explain the pros and cons of what you have to offer. This is the stuff newsletters are made of.


How do you get the customer to sign up for your newsletter? Referring to articles and features in your web pages which requires the customer to click on a link is a good place to start. A new marketing feature for web pages, available through our website,, provides a unique way to present information to the customer by introducing non-invasive modal windows which capture the customer’s attention and invite the customer to click on a link for more information. As the customer reads the content of each web page, the ad targets the interest of the consumer by alignment with the page content.


If you don't know, a modal window provides a modal effect that limits a user from accessing components other than the modal window. In other words, it uses a child window within your website to interact with the visitor. Modal windows are often called heavy windows or modal dialogs because the window is often used to display a dialog box. Users cannot access anything outside of the modal window, including clicking or tabbing. Users have to interact with it before they can return to the main window. The best way to use modal windows is when you have to take the user's focus off the main window to an important window that needs their attention, as they are intended to grab the user's full attention.


The modal window has many advantages. By providing modal windows, you improve the usability of your website. Having to load pages over and over will annoy most users, so avoiding that is definitely a good thing. A good example of this is when you have to explain a little part of your website, but don't want to use a separate page for it. Just use a dialogue box to display the small piece of information.


In a page about “PC's for sale”, for example, on a computer suplier website, the ad which pops up may inquire, ”Tell Me About Other Computer's For Sale”. Once the customer clicks on the ad, a message appears encouraging the customer to fill out a form to receive a newsletter regarding “horses for sale” from other breeders. If the customer goes to a web page on the site that offers computer equipment, a modal window might offer “10 Things to Look For When Choosing A PC”. When the customer clicks on the ad to learn more about PC's, there’s a sign-up form for the newsletter again, which also features links to a variety of affiliate-partner computer manufacturers.


The use of our hovClick technology works well for a wide variety of website applications. Available templates also makes it simple to incorporate special product and service annnouncements into a site as well. Besides making it easy for your visitors to sign up for a company newsletter, is free to join. To learn more about and the ways their products can improve your website business performance, sign up for our free application today!

Simple to Use!
Just add one line of code generated by hovClick and your popup is ready to go.

Keyword Triggering!
Set your popup to respond to referrals from Google, MSN, and Yahoo.

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Latest News

  • January 1, 2011 Did you know that you can customize hovClick to look like your web content? We’re reminding you that hovClick is completely customizable except for the hovClick “powered by.” But, you can remove hovClick branding for a very reasonable cost, click here for more.


HovClick is surprisingly easy to use because you can really make it look like your own website just by adding your own HTML. I use it for our newsletter signup and special offers.

- John T.

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